The Bottom Line: Why Simple Is Better When it Comes to Copywriting

The Bottom Line: Why Simple Is Better When it Comes to Copywriting

  • Mat Baxter
  • 31st July, 2019
  • Copywriting

When I speak to fellow copywriters and marketers, the sentiment ‘less is more’ is often met with enthusiastic nodding and wholehearted agreement. Why then, in a professional setting, are copywriters repeatedly encouraged to overcomplicate things? It’s something I’ve encountered throughout my writing career, most notably when working in-house for big…

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Get Rhythm: The Importance of Melody in Writing Copy

Get Rhythm: The Importance of Melody in Writing Copy

  • Mat Baxter
  • 24th July, 2019
  • Copywriting

Did you know that when you read something, you also ‘hear’ it inside your head? Don’t worry, this doesn’t mean we’re all going stir crazy. Science types have simply concluded that we use that little voice in our head to process what we read, and how it ‘sounds’ internally can…

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Why copywriting isn’t all about selling, and you shouldn’t be either

Why copywriting isn’t all about selling, and you shouldn’t be either

  • Mat Baxter
  • 9th July, 2019
  • Copywriting

The internet is a noisy place. In any given location or any niche that exists on the web, there are thousands of businesses competing for impressions, clicks and conversions. They want your money. Of course they do. They’re businesses. There’s nothing inherently wrong with a business wanting people’s…

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Don’t be a stickler: Why good copy often means bad grammar

Don’t be a stickler: Why good copy often means bad grammar

  • Mat Baxter
  • 14th June, 2019
  • Copywriting

As a copywriter with a few years of solid experience under my belt, I’ve encountered briefs of all shapes and sizes. Some of them are a paint-by-numbers affair, with the client providing all the guidance and detail I need to deliver precisely what they want. Others are more flexible and…

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The problem with copywriting is that nobody reads, right?

The problem with copywriting is that nobody reads, right?

  • Mat Baxter
  • 14th May, 2019
  • Copywriting

Good copy, bad copy, let’s call the whole thing off. One of my main anxieties as a copywriter isn’t whether my words have hit the mark or not, it’s whether they’re actually being read. I’m convinced that many of the businesses and agencies I write for don’t read what I…

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What is Google Adwords?

What is Google Adwords?

  • Mat Baxter
  • 25th May, 2018
  • Web

In this article I explain as simple as possible what Google AdWords is and how it can help your business succeed in marketing your services and products even on smaller budgets.

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